Kemet: Blood and Sand

Kemet: Blood and Sand had a controversial campaign journey, to say the least. Loads of backers had seemingly dozens of different complaints as the Matagot’s campaign trudged from one problem to the next. These complaints included confusion about pricing and value, questionable graphic design and iconography, awkward miniature figures, theme-breaking expansions, and more.

These many problematic ingredients seemed like a recipe for crowdfunding disaster. While the campaign was messier than intended, Matagot weathered the storm well. Each major complaint was met with proposals, polls, adjustments, and solutions as Matagot listened and responded to their backers. While some backers abandoned ship, many more chose to ride out the waves or even join in on the crazy journey after seeing the commitment and care from the team behind Kemet. The end result was a nearly 1 million dollar campaign and a game that is much more likely to reach its full potential.


Page 10: The Importance of a HookWhale Riders

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